Thanks for visiting DFW Elite Toy Museum.com. Whether you found us through one our exotic auto businesses, or just from a love of automotive toys and art, we’re glad you are here.

Featured Toy

Holy Batcave!
Press Release
Past featured toys

About the Toys

Ron started collecting the toys in the 80’s. We’ll let him tell his story:

When I started collecting toys, I was already in love with Mercedes, and other fine European marques. I decided then that I would aspire to own every Mercedes toy made, I was so naive. It didn’t take me long to realize that buying new toys was like pitching an ice cube into the ocean, hoping to cool the ocean down. I quickly moved to only buying antique toys. Through the years, that focus narrowed even more, to specific manufacturers, like Tippco, and models that were interesting, like race cars or open cars, or those steeped in history or loaded with provenance. As in business, I wasn’t afraid to pay a little too much for something I really liked, or that was exceedingly rare. Soon those looked like great buys, as antique toys continued to increase in value. In the 90’s, I accumulated about 60 antique real cars, but decided to sell most of them in 1999, after I sold my chain of junkyards to Ford mtr. Co. The big cars were a pain in my rear, and the toys were easy to store and enjoy, with ever increasing value and no expenses. In the 90’s, I started buying automotive art, including paintings and bronzes, if they engaged me, although my first love is still the toys. I hope you will enjoy the collection; it’s been my pleasure to open it up to my friends on display here at my business, and now to the world with this web site. Today the collection is approaching 3000 pieces. I am known for the Driving School Models, and have perhaps the largest collection worldwide. Automotive enthusiasts and gearheads love these, they are extremely engaging for those with technical appreciation, for their exquisite detail and accuracy. Please visit that portion of the site.

Please email Rodney, my museum "curator", if you have any questions, corrections, or perhaps a toy to sell that is rare. I haven’t sold any toys to date, so I am not pursuing and sales from the museum at this time. Thanks again, and as my old friend and famous toy collector Al Marwick (1920-1999) said, "The fun is in the search."

About the Owner and Founder

DFW Elite Toy Museum.com was founded by Ron Sturgeon, a Dallas-based entrepreneur, real estate investor and author of How to Salvage Millions from Your Small Business and Green Weenies and Due Diligence. Listen to a podcast about Ron’s latest business book.

Along the automotive road to success, Ron has been featured in INC. Magazine twice and, most recently, he was profiled in Millionaire Blueprints. A small business consultant, Sturgeon has founded and built several large automotive businesses, including a chain of auto recycling centers that he sold to Ford Motor Company in 1999 and an auto auction that he sold to the largest public company in the segment. In 2003, with three investors, he repurchased the auto recycling business of Ford Motor Company. At the time Ron and his investors closed the deal, Ford’s business had grown to over 25 locations in 15 states. In September 2005, he and his investors resold this business to a public company, Schnitzer Industries. During his career, Mr. Sturgeon collected a significant number of exotic and classic cars that now serve as the foundation for DFW Elite Car Club.com. He also amassed a large collection of automotive toys, a number of which are on display at our Fort Worth offices. He is well known in the automotive, banking, and real estate circles in North Texas. Sturgeon is a renowned small business consultant and speaker, and he has served as a keynote speaker for many business associations. Ron Sturgeon has been building and running successful businesses for many years. To learn more about him, just type his name into any of the major search engines.

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